DRE – the story of a campaign full of emotion

Every home hides countless stories – the joyful ones and the moving ones, the ones full of laughter and those in which simply the presence of loved ones matters. It was around these emotions that the DRE campaign was created, and its premiere took place on 21 March. We didn't want to create an ordinary advertisement. We wanted to tell a story that moves people – because a home is not just walls and furniture, but above all the emotions and the people who live in it.

Doors as a symbol of everyday stories

Each of us walks through doors every day – leaving for work, coming back after a long day, welcoming loved ones, saying goodbye for a moment or for longer. Doors are witnesses to our daily rituals, they accompany us in important moments. That is precisely why they became the hero of this campaign. In the spot we showed a return home where someone close is waiting, the first days of a new family member and special meetings – simple moments that make a home a home.

Emotions in the foreground

We focused on real gestures, authentic smiles, the emotions that accompany the actors. That is why our spot shows interiors in which real life takes place – ones in which you can see warmth, relationships, the small details of everyday life.

Working on the campaign was something more than just advertising production. All of us – from the film crew, through the actors, to the entire creative team – felt that we were creating something that would stay with the audience for longer.

What makes this campaign stand out from others?

• Instead of focusing on the product, we tell people's stories.
• We don't just sell doors – we show the emotions that pass through them.
• We build a narrative that is true and close to everyone.

A campaign that opens a new chapter in our brand's communication

This is a new way of talking about the DRE brand – through emotions, relationships, closeness.

The TV spot is part of a larger campaign that also lives in digital and social media. As part of the activities, we plan cooperation with other creators, and on our channels Facebook, Instagram, YouTube and TikTok there will be series devoted to interiors and doors. DRE communication will also be seen by VOD users. 

Once again we invited the DRE ambassador and designer of the DRE Supreme line to take part in the campaign. Cooperation with Krzysztof Miruć allowed us to emphasise that beautiful interiors are not only aesthetics – they are above all the people who live in them.

What’s next?

This is only the beginning of the story. The campaign is gathering momentum, and we will continue to tell the stories that happen behind our doors.